Images above: Giulia Tonci Russo in the soon-to-be-opened vinyls shop in the basement of Bookcase
Bookcase London, the independent bookshop on Chiswick High Rd, is busy knocking out walls and putting in a new staircase to the basement, in preparation for opening a new vinyl store there in the next couple of months.
Called ‘Underground Vinyl’, they will be selling classic rock and pop, soul, RnB, jazz and funk.
Giulia Tonci Russo will be running it and she is in the process of scouting for second hand vinyl records as well as buying in new ones. The balance of her stock will be mostly second hand – she’s aiming for a ratio of about 60% second hand to 40% new.
She told The Chiswick Calendar if you have records you’re thinking about getting rid of, she is happy to come to you to have a look through your collection. The going rate for second hand LPs is £2 – £4 she says, depending on the artist and the condition of the record (not including first pressings, which would of course be worth more).
She will sell them on at up to four times the price, but hopes also to create a space in Chiswick where people will come and browse and talk about music and where she can also promote some new, emerging talent.
I warmed to her immediately when she said she wrote for an Italian magazine called ‘1977’. ‘Why 1977?’ I asked.
‘Because it’s the most interesting year for cinema and music. That’s the year David Bowie brought out Heroes and Low, part of the Berlin trilogy. It’s the year Stevie Wonder won a Grammy [for Songs in the Key of Life] and Star Wars came out.’
I know – I was there, and 18 at the time, so it’s curious to hear my golden era described as such by a millennial.
Images above: Giulia Tonci Russo
Giulia has a Masters in music business management, from Westminster University, and was happily embarking on a career in events management before Covid put the kibosh on everything. Now there is some live music again she is putting on live music mainly in East and North London.
“I want to promote young independent labels and create a community around the shop where people meet and talk about music.”
She also manages soul and RnB artist Georg’ Estelle, who has gigs coming up in London and a couple of singles coming out.
Coming initially from Venice, Giulia has lived all over Italy and having studied art and design and event management in Milan, she worked for the Milan chamber of commerce in the team which organises the city’s music and fashion weeks. She has also worked on the organisation of festivals.
Bookcase’s basement record shop, Underground Vinyl, is aiming to open around the end of February / beginning of March at 268 Chiswick High Rd.
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