Brentford FC Community Champion named

For the second year in a row, Brentford attacker Sergi Canós was crowned “Community Champion of the Year” by the PFA this week. Sergi, who has been recognised for a range of community accolades, was presented with his award, after it was sanitised, at the Training Ground.

Sergi’s involvement with Brentford FC Community Sports Trust includes:

  • Attending a wellbeing workshop for young carers and highlighting the importance of mental health on World Mental Health Day.
  • Taking part in the launch of our Show Racism the Red Card project and tackling racism in football.
  • Promoting our online activities during the government lockdown.

Speaking about his involvement in the local community, Sergi said: “I have always felt Brentford was a community-led football club and in my role as a Health Ambassador I hope to contribute to this reputation through my work with its Community Sports Trust. Using my platform as a professional footballer, I want to continue giving people a voice and promote causes I feel most passionate about. Whether that’s encouraging people to become more active or tackling the stigma surrounding mental health.”

Lee Doyle, Chief Executive of Brentford FC Community Sports Trust, said: “Sergi has yet again proven himself as an exemplary ambassador for Brentford FC Community Sports Trust, approaching community initiatives with the same energy and enthusiasm that he displays on the pitch. Sergi has promoted key campaigns; including much-needed support for young carers and our Show Racism the Red Card project with the European Football Development Network.

“Sergi had strong competition for the award this year with a multitude of Bees players contributing to our #BeeatHome campaign during lockdown. There was great enthusiasm for online sessions and the advice they gave our aspiring footballers was inspiring. It looks as though the players have taken the energy back into the campaign for promotion.”

The PFA are committed to raising the profile and awareness of the extensive work and participation of players in support of Community and Charitable activities. PFA Community involvement extends across many areas such as: health, education, social inclusion, equalities – underlining our commitment to make a positive difference in society.