Calling all would-be fashion designers

Image above: Future Fashion competition

The Westfield Centre in Shepherd’s Bush is holding a fashion design competition, in collaboration with the Royal College of Art.

‘Future Fashion’, is ‘a sustainable fashion competition offering London creatives the chance to showcase their work in an exhibition dedicated to eco-friendly art and design, recognising local talent as well as promoting sustainable consumption’.

Applicants are asked to submit design plans of their proposed works to be assessed by a panel of judges. The judges will select six finalists, awarding them £2,000 to complete their proposed works and offering them an exhibition window spaces at Westfield London to display their work.

The judges are from internationally recognised brands such as John Lewis & Partners, Save Your Wardrobe, Emily Carter London and Love not Landfill as well as the Royal College of Art.

How to enter

Entries to the Future Fashion competition are now open and the deadline to submit applications is 12 April 2021. Email:

For details of entry requirements: medium, message, format, content, terms and conditions, visit the Westfield London website.

Competition schedule

12 April 2021: Deadline to submit applications.

3 May 2021: 6 finalists announced.

21 July 2021: Deadline for the final commissioned pieces.

August 2021: Exhibition goes live.

Images above: Judges Hasna Kourda, Hannah Carter and Emily Carter


Harita Shah, Director of Brand, Creative, Media, Comms and Events at Unibail-Rodamco-Westfield

Harita has over 20 years of fashion marketing experience and oversees all creative campaigns in Unibail-Rodamco-Westfield’s 12 markets, working with leading brands and talent.

Hasna Kourda CEO and Co-Founder of Save Your Wardrobe

Hasna Kourda is the CEO and co-founder of Save Your Wardrobe, a digital wardrobe platform that offers users personalised recommendations and connects them with third party service providers.

Emily Carter Director and CEO of Emily Carter London and Emily Carter Studio

Emily Carter is an award-winning British designer, specialising in hand illustrated silk accessories, stationery and furnishings. Each product is intricately illustrated by hand and made in England. Emily is a member of the British Fashion Council having exhibited at London Fashion Week since 2016, and has been featured regularly in publications such as British Vogue and The Financial Times, where her scarves have been worn by icons such as Kate Moss. Her luxury accessories are also stocked internationally in stores such as Selfridges.

Flora McLean Senior Lecturer at The Royal College of Art

Senior Lecturer at the Royal College of Art, Flora McLean also has her own label, House of Flora. Skilled in hat design, making and embellishment, fine art, craft techniques, design and photography, Flora leads the Footwear Accessories Millinery and Eyewear pathway inside MA Fashion at the Royal College of Art.

David Donovan Head of branch, John Lewis White City

David Donavan is Head of Branch at John Lewis White City, the four-floor department store which opened three years ago as the anchor shop of Westfield London’s extension. David joined the John Lewis Partnership 23 years ago in John Lewis Brent Cross.

Hannah Carter Campaign Manager for Love Not Landfill, ReLondon (previously London Waste & Recycling Board)

Hannah joined ReLondon in August 2017 to create and run the Love Not Landfill campaign, which urges people to put clothes they no longer want in a clothes bank, give to charity, swap them and buy second hand.

‘In the UK, 38 million items of new clothing are bought every week and 11 million go to landfill – that needs to change and that change starts with you’.

Image above: Emily Carter silk scarf design –

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