Chiswick’s new Vinyl shop opens Friday 15 April

Image above: ‘Vinyl bought and sold’ sign at Bookcase London

Underground Vinyl

Chiswick’s new Vinyl shop ‘Underground Vinyl’ is due to open this Friday (15 April) in the basement of the independent book shop Bookcase London at 268 Chiswick High Rd.

“We are so excited” Jessica Bloom told The Chiswick Calendar.

“It feels like a million years we’ve been doing this and we’re excited to show everyone what the hard work and disruption has been for.”

Image above: Bookcase London interior

Bookcase has emptied out its basement, put in a staircase and redecorated so Giulia Tonci Russo can open the record shop.

“There will be a bit of eveything” says Jessica, “classical, pop, R&B, ’60s, ’70s, predominently second hand.”

They had a surge of interest when The Chiswick Calendar first published the story they would be opening a Vinyl shop and were looking for second hand records. Every day since they’ve had a sign up in the shop they’ve had more people coming in.

Images above: Giulia Tonci Russo; Underground Vinyl bag

Giulia will be the day to day manager. Before this she has run an Italian magazine called ‘1977’:

‘Because it’s the most interesting year for cinema and music. That’s the year David Bowie brought out Heroes and Low, part of the Berlin trilogy. It’s the year Stevie Wonder won a Grammy [for Songs in the Key of Life] and Star Wars came out.’

She has a Masters in Music Business Management, from Westminster University. When the idea of the shop was first mooted, she told The Chiswick Calendar:

“I want to promote young independent labels and create a community around the shop where people meet and talk about music.”

Image: Listening booth at Vinyl Underground

Jessica has been posting in social media over the past few weeks that they were in the “vinyl countdown” to opening.

“We don’t have Easter by Patti Smith”, she says, “but we do have two singles by Eddie Rabbitt”.

Read more on this story on The Chiswick Calendar website

See also: Bookcase Chiswick on the look-out for second hand vinyls

See also: Rock & Rose opening in Chiswick High Rd Tuesday 19 April

See all the latest stories: Chiswick Calendar News & Features

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