Image above: CGI of the new Travelodge planned for Chiswick High Rd – view from the east
Hounslow Council’s planning committee has granted an application to build a 113-room hotel on Chiswick High Road, expected to be a Travelodge.
The application, which was submitted in 2020 but delayed due to the coronavirus outbreak, was considered by the borough’s planning committee on Thursday (11 November). Planning officers advised the hotel should go ahead.
Four councillors were opposed to the application, but the majority decided to approve the application. Councillor Tony Louki expressed concern about the design of the building, namely its brickwork, and questioned why tourists would want to stay in a hotel with “horrible brown brick”.
West Gunnersbury and Chiswick Residents Society (WCGS) also submitted comments. Their concern is that the proposed building has a narrow frontage, with not much pavement space for pedestrians, which they flagged as a potential health and safety concern.
Hounslow’s head of development management Matthew Rees argued the building would not have a detrimental impact on the character of the area. Power Rd, adjacent, is designated a light industrial area and there is already a row of car dealerships along the High Rd.
Image above: CGI of the new Travelodge planned for Chiswick High Rd – view from the west
Forest Hill Properties Ltd, the applicant, say the hotel will enhance the area’s visitor economy and provide the equivalent of 20 full time jobs. The premises would include a bar and restaurant.
The hotel will be situated at 632 Chiswick High Road, close to Chiswick Roundabout. The site is surrounded by residential properties to the south, the Peugeot car dealership to the west and the Royal Embassy of Saudi Arabia Cultural Bureau to the east.
The planning application promised no demolition or construction work would take place on the site except between the hours of 8am to 6pm on Mondays to Friday, 8am to 1pm on Saturdays and not at all on Sundays and public holidays. Work on the hotel will not start for several months while legal arrangements are finalised.
The Hounslow Local Plan 2015-2030 estimated between 2007 and 2026, there would be a requirement for 2,000 net additional hotel rooms in the borough.
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