For the man who has everything – but never enough socks

The men in our lives are notoriously difficult to buy Christmas gifts for but you can never have enough socks. Jeans, shirts, jackets, belts, bags … independent men’s fashion shop LA Menswear is the answer.

L.A Menswear is a hidden gem. Hidden in plain sight on Turnham Green Terrace, it’s a treasure trove of designer brands that are, for once, affordable. Featuring Timberland, French Connection and Diesel, to name just a few of the brands they stock, L.A Menswear pride themselves on their discounted prices, searching the distributors for the best deals to bring to their Chiswick customers.

L.A Menswear stock a huge range of menswear from essentials, such as jumpers and jeans, but also suits, bags and winter accessories. It’s tiny. You can easily walk by and miss it, but the store deals with between 20-30 big-name brands, selecting the best items from each season’s collection to bring to Turnham Green. They constantly rotate their stock, keeping most items in store for around nine or ten weeks before they get moved on to a concessions store in Wales, so there are always new bargains to be found. They’re currently offering Levi’s jeans at £65 which caught my eye as I had a rummage around – most high street retailers sell them for more than £85.

Originally founded in 1991 by the store’s namesake, Lionel Avery, L.A Menswear has gone from strength to strength. As well as having the Chiswick shop they’ve developed a fantastic internet presence, which is hardly surprising given the considerable discounts they offer on huge brands. They often have exclusive items on their popular eBay page and are currently in the process of developing their own website.

Although big brands and tempting discounts are what draw people in, customer service has always been at the heart of L.A Menswear.

“We are not difficult to deal with, we exchange, we refund with no quibble” said manager, Henrik. “We also do same-day alterations. We’ve sometimes got people in who buy a pair of trousers on their way to a wedding and they sit in the fitting room whilst I run across to the tailor and they get them back ten minutes later.”

From the outside it might not necessarily appear as though the store would have so many fantastic, high-end brands inside but the design of L.A Menswear has always been a conscious choice, Henrik tells me.

“As you can see, we don’t spend a lot of money on décor, we prefer to put it back into the products and service we offer” he said.

So whether it’s a pair of Timberland boots, winter waterproofs or a Marc Darcy suit for your upcoming Christmas party, L.A Menswear is likely to have something that tickles your fancy. What’s more they offer 10% off all their stock to Chiswick Calendar Club Card holders, which is even included an additional discount on sale items. So head down there now, before the best bargains get picked up by someone else.

LA Menswear is at 11A Turnham Green Terrace, Chiswick, London W4 1RG