Fushi, successful company on our doorstep, seeks investors

Ethically sourced health and beauty range – ranked within the Top 10 ethical health & beauty brands – made in Acton

It is amazing what enterprise you discover that is going on within your immediate neighbourhood. Rannesh and Ria, creators of Fushi wellbeing, live literally a street away from me in Chiswick. A friend of mine who lives locally swears by their products – an ethically sourced health and beauty range – but had no idea either that they were based here.

The husband and wife couple gave up highly successful jobs, Ranesh as an investment banker, Ria in corporate marketing, when they saw an opportunity to set up in business together 14 years ago.

They have built the Fushi brand and the product range to the point where they now have 150 products made at their base in Acton, which they sell to more than 300 independent health shops, including Planet Organic and Windfall in Chiswick, and also to big chains such as Holland and Barrett and lately to Boots.

They are now at the point where they are looking for investors to take the business to the next level.

“The popularity of alternative health has taken off” says Rannesh. People want vegan, cruelty free, organic products and are willing to seek them out through websites such as the Good Shopping Guide and Naturismo.

“Ayurveda is the new hot trend for the next three to five years according to the beauty and wellness industry.”

It is something of a watershed moment that Boots contacted them to buy a range of herbal supplements, including Ashwagandha, a blend of compounds of the root of the Ashwagandha plant with coconut oil and lemon balm that is recommended for stress relief. Ashwagandha is also credited with providing rejuvenating properties that are especially beneficial when recovering from illness.

Ashwagandha is an ‘adaptogen’, a word that is bandied about a lot in wellbeing conversations.

“It’s not quite clear how they work” says Ria, “but somehow they help the body adapt to physical and emotional stressors.”

3,000 years of Indian traditional knowledge

Rannesh and Ria have grown up with the knowledge of the properties of herbs through Ayurveda, the traditional medicine system with historical roots going back 3,000 years in the Indian subcontinent. Considered ‘alternative’ in London, it was second nature to Ria’s grandmother, with whom she spent some years growing up in Kenya.

“My grandfather was interested in Ayurveda. He was living an Ayurvedic lifestyle. The idea is that you understand your body type and you focus on keeping your body in balance – prevention, not cure.

“My grandmother used to make hair oil using Amla, Indian gooseberry, which is full of vitamin C, blended with sesame seed oil or coconut oil and infused with rose petals. Every Friday night was hair oil night when she would massage the oil into my scalp.”

Rannesh is from Leicester and his family are from Uganda.

“My grandfather was diabetic, so instead of orange juice he would drink carrot juice with ginger.”

I asked what was good for arthritis. “Turmeric juice” came the immediate response – a potent anti-inflammatory and antioxidant, which I should drink with orange juice.

“We talked to our families a lot” says Rannesh. The result is that Fushi (which means ‘eternal life’) was recently awarded Best Sustainable Wellness Brand (2021 Hip & Healthy Sustainability Awards) and is ranked within the Top 10 Ethical Health & Beauty Brands (The Good Shopping Guide).

They are certified organic by the Soil Association, their products are plant based, cruelty free and vegan. To be as Earth-friendly as possible, all products come in recyclable glass bottles, avoid excessive packaging (over 95% of their range come without outer boxes) and Fushi uses recycled packaging for deliveries.

Where to find Fushi products

Their range covers skin, hair and bath products, supplements, nutrition, mood boosters, detox cleanse and sleep products, particular wellness concerns and essential oils for the home. Some of their bestsellers are Turmeric juice, Aloe Vera juice, Ashwaghanda and ”Really Good Hair Oil’.

They make everything on the premises of their workshop in Acton and are looking for £3 million from private equity or venture capital to meet their aim of attaining a turnover of £10 million within the next three years.

They are just about to launch on Amazon Europe, but more importantly, as you are reading this on The Chiswick Calendar, they have joined The Chiswick Calendar’s Club Card scheme, offering an exclusive 20% for Club Card holders with the code chiswickwellbeing20 when ordering online.

Read more stories on The Chiswick Calendar

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