Hundreds of Things in Your Wardrobe but Nothing to Wear?

Pop down to Lizard on Turnham Green Terrace to add a bit of zhuzh to your closet. Priding themselves on stocking beautifully unique womenswear, get 10% off their new collection coats and knitwear with your Chiswick Calendar club card.

Lizard’s style is classic with a contemporary edge. They cater for ‘the confident, fashion-conscious woman’, stocking funky, on-trend collections from across the globe. The boutique hosts a range of designers from Sarah Paccini, Religion and Elisa Cavaletti, to one-of-a-kind pieces, hand-picked by owner Kambiz on his visits to Italy. “I try my best to stock pieces that aren’t on the high street” he proudly proclaims.

Founded in 1983 by Kambiz and his ex-brother-in-law, the pair sought to bring high-end continental fashion to the UK at affordable prices. Distributing brands such as Jean Paul Gaultier and Valentino, Lizard quickly expanded into Holland, Maidstone and Chelsea, before, 10 years later, consolidating in Chiswick.

Kambiz explained that his relationship with customers in the W4 area is different from the other areas he’s sold in. He said there’s a mutual value and respect between boutique holders and clients here, unlike many other destinations.

It’s clear from meeting with Kambiz and the team that they have a real passion for what they do and genuinely care about their customers. A lady came in mid-interview and Kambiz quickly whisked himself away to assist her in her shopping needs. She was going on holiday to California and before I knew it, regardless of the interview, Kambiz had her trying on all kinds of fabulous shoes appropriate for the sizzling heat (something I’d rather not be thinking about whilst sitting in a rainy office in Chiswick).

Lizard value their high level of customer service, offering a personal shopping experience to anyone free of charge. If you fall in love with an item in store that doesn’t quite fit, they also offer a Tailoring service for any adjustments that may be required.

“People come in and say I have so many clothes but feel like I have nothing to wear” explained Kambiz “and that’s where we help”. Having worked as a wardrobe consultant (a fancy name for a clothes-declutterer) for almost two years, Kambiz is an expert in completely changing clientele’s wardrobes with just one or two items.

He told me that people gravitate towards the same style of clothing. They may have 100 shirts, but these shirts are usually all of a similar colour, style and fit, making them almost redundant when trying to select distinctive outfits. With their expert hand, the Lizard team pride themselves on being able to identify exactly what your wardrobe is missing, allowing you to elevate your style without forking out on a whole new closet.

Not only do they stock a large range of womenswear, including knitwear and chic yet practical coats for the winter months, they also have a range of leather goods all direct from Italy, as well as shoes, scarves and statement jewellery.

Speaking of jewellery, they have some fabulous accessories which would make for the perfect Christmas gift. They have a fantastic customisable Les Georgettes bracelet which pairs striking gold cuffs with an interchangeable, double-sided leather insert that gives you two looks in one. With a range of cuff styles and insert colours, the bracelet makes for an ideal personalised gift.

Whether you’re looking for a personal styling session, the perfect winter coat or a gift for that special someone, Lizard have it all. The shop on Turnham Green Terrace is open 10.00am-6.30pm Monday – Saturday, and 12.00pm-6.00pm on Sunday so make sure to head down and grab yourself a beautiful bargain with your Club Card discount.

Lizard Fashion is at 49 Turnham Green Terrace, Chiswick, London W4 1RP