Latest tower block proposal for Chiswick roundabout

Image above: artists impression of how Holly House would look

Holly House

The developers behind the Curve tower block scheme have published their latest plan for the site beside Chiswick roundabout, on the slip road by B&Q. ‘Holly House’ is proposed as a 21 storey single tower: the first three floors for business use, with 18 storeys above that for residential properties and a roof area providing communal space. The internal area would be 40,000 square metres. The building would have a reflective façade of pale green glazed ceramic tile.

‘The design is distinctive while at the same time respecting the sensitivity of its surroundings and promotes sustainable values’ the developers say.

‘Central to the design is an array of green spaces which, from the protected public realm at ground floor to the residential terraces and rooftop, will be a legible part of the building’s character.

‘Overall, the building will put nearly three quarters of an acre of nurtured greenery on a derelict, and frequently fly-tipped, brownfield site, which will not just boost biodiversity in a harsh urban context but create a practical and joyful green amenity for residents’.

Images above: The Citadel; the Octopus; the Curve

‘Lessons learned’ from the Curve and before

The company say they have learned lessons from their failure to win approval for their previous proposal for the site, the 32 storey Chiswick Curve. Planning permission for that was turned down by Hounslow Council. The proposal was opposed by the Royal Botanical Gardens at Kew and Historic England, along with an array of residents groups, but backed by an inspector after a Public Enquiry, only to be turned down by Secretary of State for Communities James Brokenshire. It went all the way to the High Court, which upheld the Secretary of State’s decision. Prior to that there were proposals for buildings called the Pinnacle, the Citadel and the Octopus.

Image above: artists impression of how Holly House would look

These proposals ‘take account of lessons learned from previous proposals for this site and will bring forward significant local benefits’ say Starbones. They are however banking on the idea that post-pandemic, the business space will still be needed.

‘At this early stage in a transforming commercial landscape we cannot with certainty predict what the impacts of the pandemic will be on office space, and while some are expecting a reduction in the overall volume needs, others believe that this may be partly offset by an increase in the area of individual workstations.

‘What is more certain is that there will be continued demand for small managed self-contained units available on flexible/affordable terms, to provide high quality space for new and small businesses’.

Image above: artists impression of how Holly House would look, showing the communal gardens

The developers are proposing a mixture of studio, one bed, two bed and three bed homes, exact numbers to be finalised, but ‘around 300’ new homes.

‘We know that affordable housing is important and we will be offering the maximum number of affordable homes that the building can provide in a combination of shared ownership and affordable rent tenures’.

The designs provide communal gardens on every third floor ‘where residents can read a book, or exercise, and interact with their neighbours in an ad-hoc way’.

Q&A sessions

The developers are holding Q&A sessions for residents on Thursday 25 February at 7.00pm, Friday 26 February at 1.00pm and Saturday 27 February at 11.00am. Register to take part here.

Read more stories on The Chiswick Calendar

See also: Bollo Lane ‘monster’ tower approved

See also: High Court upholds decision not to build the Curve

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