Lidl announces plans for new store in Brentford

Image: Site of former Morrisons on Brentford High Street to become a Lidl

Lidl set to take over site of former Morrisons 

Budget supermarket chain Lidl has submitted a planning application to Hounslow Council to bring a new store to Brentford High Street at the site of the former Morrisons.

The plans represent a multi-million-pound investment and Lidl says a store opening there will provide those living in the area with access to the discounter’s high quality, best-value products. It will boost the local economy, creating up to 40 new jobs.

With a proposed sales area of 1,430m2, plans for the new store feature the supermarket chain’s famous bakery – recently crowned the UK’s most popular supermarket bakery, beating both Tesco and Sainsbury’s – along with the popular Middle of Lidl aisle, baby changing facilities and ample car parking spaces.

Grant Shulton, Regional Head of Property at Lidl GB, said:

“We know how much those living in the area value having a supermarket on this site, so we’re delighted to confirm our plans for a Lidl in Brentford. If planning permission is granted it would mark a multi-million-pound investment, whilst providing the community with easy access to our high quality, affordable products.”

Angie Hooper, New Business Director at housing association L&Q, said:

“We are very pleased to welcome Lidl on site at our Brentford High Street development scheme. At L&Q we are not just in the business of building homes, but also ensuring our communities are thriving, so we are very excited about the local opportunities for investment and employment, as well as filling the gap previously left by Morrisons.”

Lidl has been expanding rapidly in the UK and was recently named the fastest growing bricks and mortar supermarket for past nine months in a row resulting in its market share reaching a new high of 8.1%. It is now the third largest supermarket chain having overtaken Asda last year.