A campaign by parents who have been tragically affected by knife crime in London has been launched, in the hopes of preventing future deaths.
The campaign, which hopes to raise awareness for the knife crime epidemic in the capital, features the emotional stories of mums who have lost their sons in fatal stabbings. The campaign is a collaboration between the Metropolitan police and the independent charity, Crimestoppers.
Each parent has chosen to take part in the campaign, which encourages members of the public to come forward, anonymously, with information about knife crime. The participants acknowledge that although coming forward with information may be hard, there are harder calls to make – such as the ‘devastating’ calls made when their sons were murdered.
The films will be supported by adverts across radio, popular websites, social media and on-demand viewing, running into late April. They will be targeted at people in areas most affected by violent crime and are particularly aimed at inspiring women who may have a close relationship to someone on the periphery of knife crime (such as mums, sisters, aunties) to report vital information.
Even small pieces of information ‘can be vital’ says Met
The Met Police Commissioner, Cressida Dick, said:
“This campaign would not have been possible without the strength and courage of these mothers, who have relived the traumatic calls they had to make in the hope that it will prevent other families suffering, as they have.
“I have no doubt that these tragic accounts will resonate with Londoners, and will hopefully encourage them to pick up the phone and call Crimestoppers, anonymously, with any information they might have.
“We understand this is a difficult thing to ask – but you don’t have to name names and even a small piece of information could be vital. Making that one call could literally save the life of someone’s son or daughter.”
Director of Operations at Crimestoppers, Mick Duthie, said:
“Hearing the mums speak in such an honest, frank and heartfelt way about losing a son to knife crime is incredibly humbling. I truly admire their courage and determination to warn others in their own words about the danger of not speaking up.
“Every day our charity hears from people who often feel they have nowhere else to turn. I’d like to add to the Commissioner’s assurance that everyone who contacts Crimestoppers is guaranteed to stay completely anonymous. We’ve always kept our promise since we began back in the 1980s. By working together, we can help make our communities safer and reduce the harm, pain and suffering caused by knife crime.”
If you’d like to watch the video in full, you can watch it via YouTube here:
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