Maggie & Rose Chiswick confirmed to be closed permanently

Image above: Some of Maggie Bolger’s playroom characters

“Sad moment” says founder Maggie Bolger

Maggie & Rose, the innovative west London private members club for families described as a “Soho House for kids”, has confirmed it has closed permanently.

The upmarket club, on the corner of Essex Place outside the large Sainsbury’s, was co-founded by the wife of one of Prince William’s closest friends, Rose Astor, with creative entrepreneur Maggie Bolger.

Parents loved the adventure themed spaces with attractive decorations and imaginative play schemes offering fun for small children whether they were left there while parents worked, or while their parents sat and drank coffee and watched, or took part. Their clients included some well-known families. David Tennant was among the fathers seen popping in with his kids.

Former CEO and founder Maggie Bolger told The Chiswick Calendar how six years ago, having opened branches in branches in Kensington, Chiswick and Hong Kong, they were about to open their first club in mainland China, before the Covid pandemic put paid to its expansion.

“Every club you go into you will know straight away that it’s a Maggie & Rose.”

READ ALSO: Maggie Bolger, CEO & founder, Maggie & Rose, Profile

READ MORE: Maggie & Rose expands to China

Maggie left the company several years ago, before the pandemic. She told The Chiswick Calendar:

“It is a sad moment, quite a few of the old team have been reaching out – it is the end of an era for sure and such a shame as it was an excellent business.

Image above: A playroom inside Maggie & Rose Chiswick

Parents infuriated at closure

Both branches in Kensington and Chiswick have closed, stunning members last week when it send out an email saying it was shutting its doors “temporarily” due to “staffing and operational challenges.”

The email added: “Our members’ safety and experience is our top most priority. We are very sorry for any inconvenience caused.”

According to The Standard newspaper, the decision has infuriated members who pay fees starting from £210 a month in Kensington and £140 a month in Chiswick to be able to relax while their children enjoy creative play.

Facilities at the clubs included a cinema snug, reading corner, soft play and baby space, as well as ‘epic class studios’ in Kensington, and a tree house, cooking school, and a “double decker party bus” in Chiswick.

The Kensington club even had a Jackson Pollock room, where children were allowed to splatter paint for fun.

Image above: A party at Chiswick’s branch of Maggie & Rose

“They took my money and closed”

In one Whatsapp group message a mother wrote:

”They just took my money and closed with no explanation of when or if they may reopen again… I have a newborn and a two year-old. Am left with no other option for classes or spend double the amount on a different club.”

The club, which frequently appeared on lists of the most exclusive in London, was founded in 2007 by New Zealand entrepreneur Maggie Bolger and her business partner Rose Astor, who married Prince William’s friend Hugh van Cutsem. Their daughter Grace, was a bridesmaid at the royal wedding in 2011.