New IKEA opening in Hammersmith in February

IKEA will be opening new store in Hammersmith next month.

The Swedish store, known for for its affordable furniture, unique appliances and meatballs will be opening on 24 February in the former Kings Mall shopping Centre.

The store will have have an entry on King St, which is the first time UK customers will be able to shop for IKEA products a high street. Normally customers would have to travel via car to a larger store, typically usually on the outskirts of a large town or city. The store will be the first of its kind in the UK, and only the eighth of its kind globally.

Being a smaller store, this IKEA will focus on home accessories and soft furnishings, while larger home furniture pieces will be on display and can be ordered for home delivery or delivery to nearby collection points. The shift towards smaller format, inner city stores comes as more of IKEA’s business shifts online. Digital sales grew by 73% last year and now account for around £1 in every four spent with the shop.

The premises will be roughly one quarter the size of a regular IKEA store, with 4,000 product lines on display and 1,800 available to take away on the same day.

Despite the reduced store size, The Swedish Deli, and the IKEA staple meatballs, will be available. The deli will serve hot and cold traditional Swedish food, including smörrebröd open sandwiches, Nordic chicken caesar and Swedish mazarin. Variations of IKEA’s traditional meatballs, including plant balls, will also be available.

Images above: store entrance inside the former Kings Mall shopping centre, the Swedish Deli (Images taken from IKEA)

New store ‘accessible, affordable and sustainable’, says IKEA boss

Peter Jelkeby, country retail manager and chief sustainability officer at IKEA UK & Ireland said:

“As shopping habits evolve and city centres continue to be redefined in the wake of the pandemic, this new store format marks the next step in our business transformation as we strive to make IKEA more accessible, affordable and sustainable.

“For the first time, Londoner’s will be able to take the tube to an IKEA store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home. They will also be able to explore the whole range, for delivery to a convenient collection point or directly to their home.”

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