Outsider Tart premises repossessed by the landlord

Image above: Outsider Tart closed, with the notice of forfeiture on the door

Outsider Tart has closed. A notice went up on the door of the American bakery on the corner of Chiswick High Rd and Chiswick Lane on Wednesday 27 April saying the premises had been “re-entered” by the landlord; that the landlord was “entitled to repossess the premises” and had now exercised that right:

“following a breach of the lease dated 24th April 2003 between Westbourne Properties Limited and David Muniz and David Lesniak Trading as Outsider Tart.”

The cafe, run by the couple who also live in Chiswick, made a name for itself with its American menu and groceries, rich cakes and flamboyant art work, characterised by provocative statements on the outside wall. The current slogan is in support of Ukraine, with a Russian swear word in it. Other campaigns have included one against the installation of the cycle lane.

The two Davids also gave refugees staying nearby a free Christmas dinner and organised a collection of presents for the children.

Westbourne Properties, based in Jersey, own quite a few shops in Chiswick High Rd – number 79 as well as numbers 83 – 93. Outsider Tart leased 83 and 85. The 20 year lease on the cafe was due to run out this July.

David Lesniak said:

“Our starter home, has fallen victim to the struggles that befell us all these past two years. We send our love and gratitude to everyone that stood by us – with us – for the past 14 years … We appreciate the outpouring of support and hope you all follow us as we and our team enter a new adventure.”

Image above: Outsider Tart’s popular cakes

Having run the business in their own names at first, Outsider Tart was incorporated in 2016:

“A couple of professional guys moved from New York to live and work in London … Outsiders as they both are, they set about rectifying the situation by turning a favourite hobby into an award-winning business” they say on their website.

They run stalls in markets – Real Food at King’s Cross station and at the Canopy Market in King’s Cross, and have brought out an American cookbook, but they have struggled during the pandemic.

Like many another small business taking out ‘bounce back’ loans which they are now having to start paying back, Outsider Tart took out a loan in 2020 for £50,000.

In September last year they borrowed a further £10,000 from Tallaght Financial, which trades as Cubefinder, offering small businesses short term loans for three to 12 months at very high interest rates. Outsider Tart’s loan came with a credit charge of £4,500.

They have recently opened another cafe at the Lyric theatre, Hammersmith and set up a new company ‘Outsider Tart at the Lyric’ in David Muniz’ name only.

David Lesniak wrote:

“We are open for business as usual in Hammersmith at The Lyric Theatre. There our work and takings benefit the theatre and the community it serves. We have some exciting events planned with the theatre in the months ahead.”

Image above: Outsider Tart dressed for Christmas; a slogan on the window

Read more stories on The Chiswick Calendar

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