“We’re seeing five times the number of funerals”

May and June are usually the busiest months for Pot Pourri, the florist on Chiswick High Rd.

“We have lost all the weddings and the events we usually cater for” says owner Dominic Hughes. “I had an August wedding postponed just yesterday. We’ve also lost all our corporate work. People like the hotel chains – Novotel in Hammersmith for example – and the private schools which normally have flowers for their end of year presentations and dinners.”

The shop is closed, but Dom and his colleague Louise are working, taking orders online and over the phone. What they’ve lost in weddings, they’ve made up for in funerals.

“There has been a marked increase in the number of funerals. We are seeing five times the number we normally do at this time of year”.

Image above: ‘Dom’s bunch’

“People have been so kind”

I spoke to Dom just as he arrived back from his second trip to a funeral parlour that day. But there is a brighter side to the pattern of consumer demand.

They are also doing brisk business with bouquets as presents for all occasions – birthdays, anniversaries, or just people trying to cheer up their friends and themselves. They’ve also found that people want to support the shop and keep the business going during these difficult times.

“We’ve had so many nice notes from people saying they want to support us” he told The Chiswick Calendar. “People have been so kind”.

Dom has started doing a Coronavirus lockdown special – a bouquet of flowers he calls ‘Dom’s bunch’ for £15. Buy one of those and a pound goes to the NHS.

To order flowers from Pot Pourri, phone the shop on 0203 936 8974 or order online

potpourriflowers.co.uk