Players and fans swap roles in Brentford FC season ticket promotional video

Image above: shot from Brentford’s new promotional video

Video accompanies launch of 2023/24 season ticket campaign

Brentford FC has launched its 2023/24 season ticket campaign with a new promotional video, featuring Brentford’s first team players.

Brentford FC say the video, produced by the Unmarked Agency, captures the togetherness of all those associated with the club – both on and off the pitch. To illustrate the unity of the Bees family, Brentford’s first team players either acted as fans, staff or themselves, while fans shared the emotion of a gameday from their own or a player’s perspective.

The club hopes it will encourage season ticket holders to renew their seats and to build excitement among all Bees supporters for the 2023/24 season.

The video shows a Bees gameday through the eyes of fans, club staff and players. It begins with a drink at the pub before the pre-match nerves and excitement start to set in. Kick-off bursts the anticipation, bringing the agony and ecstasy of the match. Then it’s time to celebrate a hard-earned win, dancing to Freed from Desire before the players show their appreciation to the fans for their support.

While many of the players feature in the video as themselves; Vitaly Janelt plays a match director; David Raya a match commentator; Christian Norgaard a programme-seller; and Keane Lewis-Potter stars as a steward. Nathan Caton, Peter Gilham, Natalie Sawyer, Steve Stamp and Marcus Gayle all make special appearances too.

Image above: the promotional video launched by Brentford FC

Brentford matches are ‘fun’

Steve Watts, Marketing Services Director at Brentford FC, said:

“We wanted to have a bit of fun this year, getting fans and as many of the team as possible involved. This year’s season ticket campaign is based around the fact that every week, a new story unfolds and every fan experiences that individually and together. Ultimately, every seat counts.

“We wanted to convey how the support that a full stadium brings roars on the players in a way like no other. We also couldn’t not include some of the key landmarks outside of the stadium, too – like the Express Tavern and, of course, a ‘bus stop in Hounslow’.”

Commenting on his role in the video, Head Coach Thomas Frank said:

“I felt more pressure for this than a normal Premier League post-match interview in many ways. Here we needed to nail the lines and of course, I had to practise a bit. Normally, a post-match interview is usually off the cuff, explaining your feelings. I liked that we involved the fans, staff, different people, because that’s who we are at Brentford.”

Brentford FC’s Season Ticket renewal window is now open, and supporters can now purchase online. For more information, please visit the club’s website.

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