PlumDuff bakery ‘closing imminently’

Image above: PlumDuff bakery; photograph Matt Smith

Staff and customers told the bakery will close ‘soon’

Staff and customers at PlumDuff, the popular bakery at 62 Southfield Road in Chiswick, have been told it will be ‘closing imminently’.

The bakery has served Chiswick for over two decades with a combination of freshly baked bread, croissants, continental pastries, cakes and hot drinks, but the owners have reportedly decided to close the business for personal reasons.

Owner Ian Moore first joined the bakery in 1989 before becoming the main man in 2004.

PlumDuff had been a cash-only business since it opened its doors in 1989. But Ian took it to 21st century by embracing digital payments in 2018.

He had previously worked at the world renowned Bahnhof buffet in Zurich, as well as alongside world famous chef Anton Mosimann at the Dorchester Hotel in London’s Park Lane.

Ian also includes Harrods amongst his previous employers but after travelling Europe, where he picked up new ideas and techniques, eventually he found himself at Plum Duff and the rest is history.

On Saturday (29 July), one member of staff confirmed to The Chiswick Calendar that the business would soon be closing, but was not able to confirm the date.

Jane Davies, a local resident who has visited PlumDuff for years, said:

“Ian who runs it was amazing in the Covid lockdown, staying open and delivering bread and food basics. We are going to miss them all terribly. Ian and his wife used to paint their own shopfront as well, a lovely couple.”