Image above: Developer artwork of the proposed design
Proposals request permission for 170 “build to rent” apartments
A developer has put forward a proposal for the construction of a 13-storey tower block on Burlington Lane near the Hogarth Roundabout in Chiswick.
The site owner has already secured approval to transform a disused office building, last occupied in 2016, into residential flats. Initially, the plan was for 82 units, but a subsequent application was granted, allowing an additional floor, bringing the total to 91 flats.
The latest proposition involves the demolition of the existing five-storey building to the west of the roundabout, with plans to create 170 ‘build to rent’ apartments, along with additional commercial space.
The architectural design for these new structures has been developed by the Simpson Haugh architectural practice, while the interiors will be crafted by Jaysam.
In preparation for this project, the developer has engaged in preliminary planning discussions with Hounslow Council and started a consultation with local residents.
Images above: Developer artworks of the proposed design
Developer aims to build “affordable” rental apartments
The plans are for 41% one-bedroom, 38% two-bedroom, and 21% three-bedroom units. The developer aims to include some ‘affordable’ rental apartments, maintaining a ‘tenure-blind’ approach where all residents will have equal access to the facilities and external amenities within the development.
On the ground floor, there will be a retail unit and a shared residential lobby. Workspaces will be available for tenants, alongside commercial office space. A basement car park is planned, which will offer 68 standard and 19 blue badge parking spaces.
The developer has also put forward a plan to enhance the subway under Hogarth Roundabout, improving lighting, signage, handrails, and wall tiling. Additionally, there is a suggestion to incorporate a public art and historic timeline on the walls to provide information about the site’s historical significance.
Residents of the area will have the opportunity to participate in two online consultation events. The first is scheduled for 7.00pm on Tuesday, 17 October, and the second for 1.00pm on Thursday, 19 October. Interested individuals can register for these events here.
Some residents have voiced disappointment over the absence of face-to-face presentations. The Chiswick Calendar has asked consultation organizers on behalf of the developer for an explanation but have yet to receive a response.
Following the conclusion of the initial consultation process, it is expected that the developer will submit a formal planning application before the end of the year.
Image above: Current disused building at the site