‘Pub In the Park’ will go ahead in 2024 run by a new company

Image above: Pub In the Park in 2022

Tom Kerridge salvages his festivals from collapse of Brand Events

Chiswick House Gardens will host the Pub in the Park event next year, despite the collapse of the organising company, Brand Events Limited.

Brand Events Limited faced administration earlier this year due to significant losses during the pandemic. Formed in 2017 through a partnership between Brand Events Holdings Ltd and Reach plc, the company organised big open-air events, including the Pub in the Park festivals featuring food stalls from top chefs and live music which have been a feature of the Chiswick House programme of events for the past three years.

McFly were the headline act at this year’s weekend event in September. Also performing were Ronan Keating, Squeeze, Hoosiers and Judge Jules. Sophie Ellis-Bextor has performed at the Chiswick weekend and another Chiswick resident, Jo Pratt, has featured as one of the celebrity chefs.

This year the festival weekend will be in June, run by a new company, Pub in the Park Festivals Ltd, formed by Tom Kerridge to salvage the festivals which he originated. According to The Times, reporting last weekend, the company invested £175,000 and took on Brand Events’ bank debts. This allowed the completion of the 2023 festival programme, with six events happening after Brand Events’ collapse. The Times reports the collapse left several creditors, including two local councils, with substantial losses.

The future of Pub in the Park was uncertain initially, but it has now been confirmed that four venues are scheduled next summer: Tom Kerridge’s home town of Marlow, Reigate, St. Albans, and Chiswick.

Tom Kerridge, although a significant promoter of the festivals, was not a shareholder in Brand Events or directly involved in its day-to-day operations. He received a 20% share of the festival profits and held a stake in the business’s intellectual property.

Pub in the Park Festivals Ltd say:

“Next year we plan to replace our regional touring format with four newly designed, bigger and better festivals. Each event will have its own unique characteristics that we are really excited about.

“We are sad not to be returning to towns where we’ve had so much fun in the past, but in the current climate our Pub in the Park smaller shows are unfortunately unviable.”

The Chiswick festival for 2024 is slated for June 28-30. Ticket details and new package offerings, combining food and entry, are yet to be announced. Last year, an adult afternoon admission ticket cost £47.20.