The Mayor of London, Sadiq Khan, has launched a massive campaign to get Londoners back using public transport. The TV and poster campaign to get people back on the tube and on the buses is the biggest advertising campaign from Transport for London since the Olympics.
The Welcome Back London campaign focuses on what people have missed over the past 16 months by not going out. Destinations are characterised thus:
Brixton’s for “Going Out Out”, Shepherd’s Bush is for “Retail Therapy” (at the Westfield Centre), Leicester Square is “Opening Night” and Hyde Park Corner is “Here Comes The Summer”.
Visiting John Lewis on Oxford Street on Monday, Sadiq Khan said:
“Today’s full re-opening of the capital’s culture, hospitality and night-time economy venues is an important step, but I urge all Londoners and visitors to enjoy themselves carefully and responsibly.
“This includes continuing to follow the rules and wear a face covering for the duration of their journey on TfL services. By keeping face masks mandatory it will provide an extra layer of protection and reassurance.”
TfL’s finances crashed when people stopped using public transport last year. Visitors to central London are currently around 75% what they were in 2019, while visitors on weekdays are at 54% what they were.
People have been staying local and many have no intention of going back to communting.
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