Sam’s Larder coming to Chiswick

Image above: Sam’s Larder in Crisp Rd, Hammersmith, round the corner from Sam’s Riverside restaurant

“I’m excited to be back in Chiswick”

Restaurateur Sam Harrison and business partner Fanny Stocker are opening a Sam’s Larder in Chiswick. The new business at 59-61 Turnham Green Terrace, W4 1RP, will will be a grocer and delicatessen, with a small eat-in and takeaway café, and will launch in September 2022.

“I’m excited to be back in Chiswick” he told The Chiswick Calendar. “We were in Chiswick for ten years. I lived there and I am very fond of it.”

Sam ran Sam’s Brasserie in Barley Mow Passage from 2005 – 2015 and opened Sam’s Riverside restaurant beside the Riverside Studios in Hammersmith when the arts centre was redeveloped, with a small grocery ‘Sam’s Larder’ round the corner.

The new location in Chiswick gives him more space than the grocery in Hammersmith, which opened during the height of the Covid pandemic.

“A lot of restaurants were doing takeaway, but the kind of food we do – oysters and fresh fish – doesn’t lend itself to that.

“It was a creative and practical way to keep in touch with and service our customers, offering them great foodie supplies.”

Images above: Sam’s Larder – Fanny Stocker and Sam Harrison; Chicken, Bacon, Mushroom Pie from the Frozen by Sam’s Riverside range

Fresh, local produce and frozen restaurant meals

I asked him what he offers that is different to the existing independent grocers in Chiswick, since we already have Bayley & Sage in Turnham Green Terrace and Old Town Deli in Devonshire Rd. He told me they would be selling a range of frozen meals designed by their head chef Ashley Tinoco.

“To my knowledge there is no other restaurant which offers a range of frozen foods like ours.”

Sam’s Riverside has a Michelin bib. He is passionate about using local producers and avoiding food waste. They buy rapeseed oil from Wiltshire, “the best British charcuterie and fabulous, unusual British cheeses.”

“There is a couple in Fulham who produce sublime butter to go with steaks. I have a friend’s wife who makes marmalade and we buy fresh vegetables from the Phoenix Park farm in White City. We sell individually sourced wines from vineyards which I have been to myself and have a small personal connection with. These are not products you will find in supermarkets.”

Image above: Sam’s Larder in Crisp Rd, Hammersmith, round the corner from Sam’s Riverside restaurant

Heavily discounted fresh food to avoid food waste

Sam mentioned a couple of apps they have signed up to which let people know when they are discounting food which is on its sell-by date: ‘Karma’ and ‘Too Good To Go’.

They will be offering soups, dips and sandwiches daily. They are also venturing into home ware with a few things such as scented candles, cards and gifts, including the water glasses they use in the restaurant, which people have remarked on.

He admits to being slightly nervous in the current economic climate, but believes that if your product is good and people trust your food, business will be good.

“The popularity of Sam’s Larder has been overwhelming, and that has encouraged us to develop the brand, and to continue working with a phenomenal list of favoured suppliers. We are also looking at additional opportunities for expansion in west London, and will have more news in the coming months.”

Read more stories on The Chiswick Calendar

See also: Chiswick Auctions returns to Chiswick

See also: Exhibition of 19th & 20th century photography at Chiswick Auctions’ new premises in Chiswick

See all the latest stories: Chiswick Calendar News & Features

Support The Chiswick Calendar

The Chiswick Calendar CIC is a community resource. We publish a weekly newsletter and update the website with local news and information daily. We are editorially independent.

Please support us by buying us the equivalent of a monthly cup of coffee (or more, if you insist).

Click here to support us.