Specialist shop for runners opens in Chiswick

Image above: Up & Running Chiswick shop

Up & Running is up and running

A new shop opened on Chiswick High Rd on Saturday. In between M&S and Mint Velvet at no.242 Chiswick High Rd., Up & Running is a specialist shop for runners which sells all that a runner could need.

It’s part of a small chain of independent shops started nearly 30 years ago in Yorkshire when runner Gillian Macfarlane found she couldn’t get the clothing or equipment she wanted. She and her husband Dennis (a self-confessed ‘beer and curry runner’) opened their first shop in 1992 and now have 28 stores nationwide.

Manager George Cunningham told us the principal thing they offer is to find you the right shoes. They provide ‘gait analysis’ by watching how you run, as a free part of their service. Their experienced team, which has as many women as men, can also offer a fitting for a good sports bra – though that is a service they have not been providing during Covid restrictions.

Pressed to name a few best sellers, George mentioned Brooks, the American brand who only make running shoes, Asics, the Japanese company which has been making specialist shoes for athletes since 1949 (ASICS is an acronym for the Latin expression “Anima Sana In Corpore Sano” -“You should pray for a healthy mind in a healthy body”) and New Balance, who also make high performance men’s running shoes.

Up & Running also sell shorts, shirts and socks, bags, headphones and fancy GPS stopwatches.

Image above: Up & Running Chiswick shop

‘Catering for runners of all abilities, experiences and interests, Up & Running strongly believes in serving customers with trust and integrity’ says their press release, a claim which is supported by their success in the 2020 Running Awards, where they won Gold Awards for Best Customer Service and Best National Retailer.

They’re big on recycling and upcycling too. The shop has been stripped back to its original brickwork, the modern polystyrene ceiling tiles taken out so you can see the original coving. Dennis likes to rescue unloved bits and pieces, such as a ‘vintage’ boxes, a vice and an old tandem, which you can see strategically placed around the shop as objets d’art. The floor is upcycled wood from a school gymnasium.

I’d like to say The Chiswick Calendar’s editor is almost tempted to take up running, but you’d know that was a lie!

Read more stories on The Chiswick Calendar

See also: The runner’s dilemma – where to run during a pandemic

See also: Chiswick mother and daughter ultra marathon runners enter Guinness World of Records

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