Tower block proposal at Hogarth roundabout scaled down

Image above: CGI of the proposals at Hogarth Roundabout

New building would be ten storeys rather than 13

Fresh designs have been submitted for the redevelopment of the vacant office block next to Hogarth Roundabout.

Backlash from the original 13-storey proposal, which was submitted last October, prompted the developer to submit new plans. If approved, the current five-storey office building would be demolished to construct a mixed-use building. The site has been vacant since 2016.

The previous proposal had 170 flats with ground floor commercial space and basement parking. Under the new proposals, the building would now have 134 flats in a ten storey block, which would be for market sale rather than build-to-rent as in the original scheme.

The flats would be 435 1-bed,  39% 2-bed, 17% 3-bed and 1% 4-bed apartments. The scheme would be ‘tenure-blind’ with all residents having access to the amenities as well as being ‘the maximum practical viable amount of affordable housing’ aligned with the Hounslow and London plans.

Architects Simpson Haugh have designed the building, with the interiors to be created by Jaysam.

They propose space for a shop and a café on the side of the building facing Burlington Lane and the developers are offering to fund ‘improvements’ to the surrounding area, including a cycle lane through the underpass. They are also suggesting a public art/historic time line on the walls similar to the one created by Abundance London at Turnham Green Terrace.

No timescale has been given for the proposals, but a full planning application is likely in the summer.