Womenswear brand Mint Velvet hope to expand into old Costa Coffee site

Image: Mint Velvet on Chiswick High Road

New womenswear shop to open if application is approved

A planning application (P/2024/1329) has been submitted by womenswear shop Mint Velvet to rebrand the former Costa Coffee next door to reopen it as a retail unit.

If approved, the new signage would be placed across 244 and 246 Chiswick High Road, which are separated by the passageway through to Chiswick Back Common.

Mint Velvet is a chain of boutiques with branches across the UK and Ireland. They also sell brands through John Lewis, House of Fraser and Fenwick. It was founded in 2009 by Liz Houghton, Jane Rawlings, Lisa Agar-Rea and Stuart Grant with the aim of providing ‘relaxed glamour’.

Costa moved out of the unit in February as part of a nationwide reorganisation of its network. The ground floor unit is 1,876 sq ft. The proposed works include the removal of Costa’s 3D cutout signage, trough light, and projecting signage from the timber fascia which will be repaired and repainted.

A separate application (P/2024/1292) has been made for the replacement of the existing flat roof to the rear of the property with associated maintenance works.