Cheap theatre tickets on offer to support West End recovery

Tickets to some of London’s most popular theatre productions are on offer for as little as £10, as part of an effort to encourage visitors back to the West End.

The promotion, run by Official London Theatre, was was launched on Tuesday (7 December) by the Mayor of London, Sadiq Khan, along with celebrity photographer Rankin and stars of the West End.

Discounted tickets will be made available for around 60 theatre productions in January and February, which will be priced between £10 and £50. The general sale begins on 7 December.

Consumer footfall is still 30% lower than pre-pandemic levels according to the New West End Company, which represents businesses and brands in the area. They say it is still not increasing as much as they had hoped.

Government messaging about the Omicron variant of Covid-19, as well as fear of disruption due to Tube strikes are both thought to have contributed to lower figures.

London has seen a 40,000 increase Covid-19 cases in one week according to figures released on Sunday (5 December), and the Government’s scientific advisory committee, Sage, have said they think Omicron could cause 1,000 hospitalisations a day in weeks.

Watch the world’s finest plays for a tenner

Announcing the offer on Twitter, the Mayor said:

‘Thanks to creative talent on and off-stage, London’s West End theatres are bouncing back from the pandemic. Great to meet so many of them tonight and see @RankinPhoto‘s incredible homage to their work on the big screen here at Piccadilly Circus.’

‘To help encourage audiences back to the West End, @London_Theatre is launching a special new year sale—£10, £20, £30, £40 and £50 tickets to nearly 60 London shows in Jan & Feb. A fantastic gift idea.’

Sadiq added:

“It’s really important that after the last 18 months we’ve had where our theatres have really struggled because of the lack of footfall, that we support London’s economy safely. I’m encouraging Londoners to take advantage of this brilliant offer. Sixty of our theatres are giving reduced tickets so you can go and watch one of the world’s finest plays for a tenner.”

The offer is being promoted as part of the mayor’s ‘Let’s Do London’ campaign, which has focused on attracting visitors back to the capital to boost the economy.

To see theatre ticket prices, see below:

officiallondontheatre.com/new-year-sale/

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